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Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine
Publisher: Harvard Business Review Press

May 27, 2013 - How authentic is the experience? Jan 5, 2014 - In their book Authenticity: What Consumers Really Want, Gilmore and Pine make a list of qualities that circumscribe the kinds of things we think of as authentic – local, handcrafted, customized, organic, and so on. They'll probably try & pull in more local voices & over time, that may lose its “authenticity” as consumers get smart to the strategy. Some heritage apparel brands whose popularity had waned are now enjoying renewed vigor. May 22, 2014 - Knowing what consumers really want makes the difference between a one-time buyer, and a recurring and loyal following. Gilmore, co-author of “Authenticity: What Consumers Really Want.” Heritage Brands Coming Back. To truly run a rental like a business, owners need to understand what their customers really want. Dec 1, 2011 - Consumers aren't always paying attention to your marketing message, warned Taqqu [Principal at McKinsey & Co. Jan 13, 2011 - In their new book, Authenticity: What Consumers Really Want, Joseph Pine and James Gilmore provide a broader view of authenticity that is worth consideration. This is what we enable our customers to do,” said Morgan Lynch, CEO and founder of Needle. No matter the price-point, if a traveler can feel temporarily and authentically immersed in a foreign place, the satisfaction impact is overwhelming. If it were a If you haven't already done so, I would recommend reading Authenticity: What Consumers Really Want by II Pine, James H. Learn what vacation rental guests truly want and generate more cash for your property. May 14, 2014 - “The market is starting to wake up to what shoppers really want authentic, credible engagement. Local economies and personal investment returns. Over the web!” strategy… just my opinion, but I think consumers really want to connect with people, not houses :>:>. Jun 2, 2013 - Doing research on vacation rental guests? May 1, 2008 - Tweet The authenticity paradox , as defined by James H. Dec 16, 2009 - In other words, brands are the result of our need for continuity. Who participated in the study], but they are paying attention to each other.